Entertainment | Website, brand, AI agents and automations
A comedian’s website that keeps itself up to date
AI Metric built the website for the stand-up comedian Phil Chapman, philchapmancomedy.com, with automations that publish his new dates and videos every night, an AI agent that looks for dates elsewhere and holds each one until he approves it, and a way for him to change the site by asking in plain English. We also designed the brand for his new tour, Just a Thought, and gave the site a stage-lit look of its own: an opening scene, posters drawn for every date, and the tour badge in 3D.
It is not a construction job. It is here because the pattern is the one we build for construction firms: agents that watch the sources you already rely on, a person who says yes before anything public changes, and checks before anything goes live.
In short
- Public on his own domain since 10 October 2026
- New dates and videos published every night, with nobody touching it
- A weekly AI search for dates elsewhere, held until Phil approves
- Changes asked for in plain English, made by an AI agent
- Every change checked before and after it goes live
- A stage-lit opening, a poster for every date, the tour badge in 3D
- His Just a Thought tour brand, designed by AI Metric
Part 1 | The problem
Why does a performer's website go out of date?
Because almost everything on it is published somewhere else first. Phil's dates appear on his club's listings and on venues' own pages; his videos appear on his YouTube channel. A site that waits for someone to copy them across goes stale within weeks, and a stale list of dates is worse than none.
Part 2 | What we built
What runs behind the site, and who decides?
Five pieces. Two copy what a source already shows, two are AI that needs a person to say yes, and one checks everything before it goes live.
Nothing an agent finds reaches the public site until a person has said yes, or its own source already shows it.
| What | When | What it does | Who decides |
|---|---|---|---|
| Nightly update | Every night | Reads the club’s own listing of Phil’s dates and his YouTube channel. Adds new nights and uploads, marks sold-out nights, takes off nights the club no longer lists. | No one needs to: it only publishes what the source shows, and stops without changing anything if the listing cannot be read. |
| Finding dates elsewhere (AI agent) | Once a week | Searches ticket sites, comedy listings and clubs’ own pages for nights that name Phil. | Phil. Each date is added hidden, with where it was found, and shows only when he unticks it. |
| Update desk (AI agent) | When Phil saves a note | Reads his request, with any links and files, changes the content, runs the site’s checks and answers the note. | A guard checks exactly what will be committed. Design, layout and code come back as Needs a hand. |
| Visual editor | When Phil edits | The About page with its words editable on the page itself, shown as he types. | Phil, when he presses Save. |
| Build and checks | Every change, and every night | Builds the site, checks every page, uploads it, then checks the live copy is the one just built. | Nothing goes live if a check fails. |
How does a plain-English request become a change on the site?
Through the update desk. Phil asks; the agent does the work; two sets of checks decide whether it goes live.
01
Phil writes a note
In plain English, with links or files, from a sign-in link emailed to him. No GitHub account.
02
The agent makes the change
It reads the note, edits the site’s content, runs the site’s checks and replies Done or Needs a hand.
03
A guard checks it
Exactly what will be committed is checked against what the desk may change. Design and code are off limits.
04
Built, checked, live
The site is built, every page checked, uploaded, then the live copy checked again.
Part 3 | Design and motion
What does a visitor actually see?
A site that feels like a night out at the club rather than a list of links. Every effect below is built in code for this site, and every one answers to the visitor: anyone who has asked their device for less motion gets the finished scene and flat artwork instead.
Built in code for this site, every effect with a still version for visitors who ask for less motion.
| Feature | What the visitor sees | How it is made |
|---|---|---|
| The opening | Two stage lights come on wide, cross and close in on Phil; the EL CHAPO stamp drops onto his name and stars burst out and settle, in about four seconds. | Code, timed from one settings file so the feel can be tuned |
| Depth on the stage | The background and foreground move at different speeds as you scroll, with haze coming in. Phil himself never moves. | Code |
| A poster for every date | Hover or tab through the dates and the poster redraws with that city, venue and time. City and month filters; past dates drop out. | Generated in code from the dates |
| “Make a night of it” | An invitation for one night, drawn as a picture in the visitor’s own browser, ready to send, copy or save. | Drawn in the browser, nothing uploaded |
| Video theatre | Clips play where they are pressed; Expand opens a theatre view from the same second, with curtains and arrow keys to step through. | Code |
| The tour badge in 3D | The Just a Thought badge as cast gold and the JA icon as an enamel coin, with a light sweeping across and gold dust. | three.js, runs only while on screen, capped at 30 frames a second |
| Small touches | Posters tilt towards the mouse with a sheen; a hanging mic swings away from it; a character from The Dave Longley Breakfast Show flies in and lands in the header as the link to the show. | Code |
Part 4 | His tour brand
What went into the Just a Thought brand?
Just a Thought is Phil's new hour. AI Metric designed its brand: the colours, the type, the logos and badge, the templates and the merchandise, kept as one design system so every poster, post and page matches. The site's tour page is built to it, in black, gold and cream with stage light and grain, with the badge in 3D and tickets bought on the page itself. The badge also sits in the corner of the home page's opening as the way in to the tour.
Part 5 | Found by search and AI assistants
How do search engines and AI assistants find him?
Every page says plainly what it is, in the structured form search engines and AI assistants read: one record of Phil linked to his own accounts, with Hot Water Comedy Club, where he is one of the regular hosts; his dates as events with UK times; his videos and questions marked up as such; a sitemap with real change dates; and assistants' crawlers welcomed by name. The build fails if any of that markup is wrong, so a broken page never goes live.
Behind the home page sit live dates, the tour, a searchable video library, his story, questions answered, a page on his nights at Hot Water, a press page with bios and credits to copy, a page for agents and producers, and a page on filming and privacy, including how to ask for a video to come down.
Part 6 | What it has done so far
What has it actually done since launch?
Counted from the site's own run and change history, from going public on 10 October 2026 to 2 November 2026.
The nightly update has completed 23 runs and published new dates or videos 9 times, with nobody touching it.
| Completed runs | What happened | |
|---|---|---|
| Nightly update | 23 (21 on its nightly schedule, 2 started by hand) | New dates or videos found and published 9 times; on the other runs there was nothing new to add. |
| Finding dates elsewhere | 5 (4 on its weekly schedule, 1 started by hand) | Dates found twice. Each was added hidden and left for Phil to confirm. |
| Update desk | Tested at launch | Proved end to end on 10 October 2026: a test note in, answered, committed and published. |
What Phil said
Chris did an amazing job on my website and I couldn’t have been happier with the results. Top work
What does this have to do with a construction firm?
The same three pieces. Agents that run on a schedule and watch the sources a firm already relies on; a named person who approves before anything leaves the business; and checks before anything is published. See secure agents over your project records and how a bespoke build runs.
Have a job that keeps going out of date?
Thirty minutes. Tell us where the information starts and who has to approve it, and we will tell you straight whether an agent is worth building.