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AI Metric

Websites, apps and back ends

Websites that move, and the systems behind them

AI Metric designs and builds animated websites, and the apps, admin screens, CRMs and agents that sit behind them. Below: 32 effects running live, the prices, a list of extras so you pay only for what you need, and every site we have built.

Our main work is AI for UK construction firms. The websites are built by Chris, with the same tools and the same checks as our construction platforms.

Behind this text: effect 22, Aurora field, drawn live by your device

In short

  • An animated website, designed for you, from £1,500
  • 32 effects to choose from, every one running live on this page
  • Extras priced up front: owner apps, agents, artwork, posters and hosting
  • Back ends, admin screens, CRMs and iPhone apps quoted after a call
  • Hosting £100 a year, with an optional care plan after the first year

Part 1 | The motion pack

What can move on a website?

Almost anything: text, icons, photos, 3D scenes, scroll and pointer effects, video, and 3D spaces you can walk round. Below are 32 effects, all made by AI Metric for this page and all running live. Each one says the script behind it and which website includes it. Pick the ones you like and we build them around your words, pictures and colours.

Headlines that arrive, react and catch the light, while staying real text that search engines and screen readers can read.

Ideas take shape

01Ink into type

Animated website

A swirl of green and teal ink gathers into crisp words, holds like a two-colour print, then bleeds back into ink.

ScriptSVG filters: feTurbulence, feDisplacementMap, feMorphology, eased every frame

Momentum

02Breathing weight

Animated website

A wave of weight rolls through the word, and letters near the pointer swell heavier and turn green.

ScriptVariable font weight axis (font-variation-settings), pointer falloff

Design, refine, launch, repeat

03Departure board

Animated website

Flaps clatter through random letters in a left to right stagger and land with a bounce on each word.

ScriptCSS 3D rotateX on split cards, seeded flip timing

Good pages read like a conversation, one word at a time.

04Read as you scroll

Animated website

A sentence lights word by word from faint and blurred to white as you scroll, and the key phrase gets a highlighter sweep.

ScriptScroll position, eased, written to each word

Catch me

05Shy letters

Animated website

Letters flee the pointer, tumbling and changing colour, then spring back home.

ScriptSpring physics per letter, transforms only

Cut through the noise

06Signal cut

Animated website

Every few seconds the headline slices into bands that jump sideways with a red and teal split, then snaps back.

ScriptCSS clip-path bands, mix-blend-mode, seeded bursts

Make waves

07Rising tide

Animated website

Hollow glass letters fill with green and teal liquid, waves and rising bubbles, then drain.

ScriptSVG text as a clip path, wave paths rebuilt every frame

Make it shine

08Liquid chrome

Bespoke

Type in rippling liquid metal, reflecting a studio horizon and bands of colour.

Scriptthree.js shader, height map from canvas text, reflected environment

Part 2 | The website

What does an animated website cost?

An animated website from AI Metric costs £1,500, or £2,000 for a bespoke site with a signature 3D effect from the motion pack. Both are designed for you, not built from a template, and set up on your own domain. Extras are priced below.

Prices updated .

Animated website

£1,500

A site designed for you, with an animated opening, on your own domain.

  • A design of its own, not a template
  • An animated opening scene built in code
  • Effects from the motion pack drawn in code: text, icons, photos and scroll
  • Works on phones, tablets and desktops
  • A calmer version for visitors who turn motion down
  • Set up on your domain, with Google and Bing search set up
  • Contact, social and ticket or booking links

Bespoke animated website

£2,000

Everything in the animated website, with a signature effect and more of it.

  • Everything in the animated website
  • A signature 3D effect from the motion pack, or one made just for you
  • Motion through the site, not only the opening
  • More pages, and your listings, dates or services laid out for search

Part 3 | The extras

What can be added to a website?

Pick what you need. The owner app, the agents and the artwork are all running on sites further down this page.

The shopping list for a website.

ExtraWhat you getPrice
Owner appAn app on your phone to add and manage your own listings, gigs or dates. Sign-in, saved venues, and publish straight to the site.£750 to £1,000
Agents that keep the site up to dateAutomated checks that run every day: reading the pages your dates or listings come from, checking ticket links, and picking dates up from your calendar or emails.£500 to £750 to set up
Brand and tour artworkA logo, tour or show artwork, and the colours and type to go with it.£300 to £500
QR codes and postersPosters and QR codes for venue screens and social media, linking to your dates or tickets.£100 to £200
HostingYour site hosted and kept running, with every update checked live after it goes up.£100 a year
Care plan, after the first yearOptional. Small changes and fixes through the year.£10 to £15 a month

What about back ends, admin screens and CRMs?

We build those too, and they vary more than a website, so they are quoted after a call. The examples are in the work below: our own CRM, an owner app, a product portal and a free web app.

Quoted to the job, after a 30 minute call.

ExtraWhat you getPrice
Admin screensSign-in for you and your staff, with roles, and a record of who changed what.Quoted
CRMContacts, pipeline, invoices, deadlines and bookings in one place, with emails and bookings filed in by themselves.Quoted
Client portalYour clients sign in and see only what you share with them, one item at a time.Quoted
Booking formsBookings and call-back requests in your own design, straight into your calendar or inbox.Quoted
iPhone appYour tool or site as an app on the App Store.Quoted
AI featuresAn assistant on your site, or AI reading tickets, files or emails into your system for a person to check.Quoted

Part 4 | Our work

What have we built?

AI Metric has built 3 websites for clients, 4 back ends and apps, and 7 sites and apps of its own. Every one below is live. Each card says what it was built with and what it does beyond a brochure site. The names are explained in plain words after the last card.

Websites for clients

Three sites for people who run their own business: two comedians and a health and safety consultancy.

The Ryan Cullen home page after its opening: his name in yellow across a dark stage with blue haze and black curtains, and his photo on the right
The Ryan Cullen home page on a phone

Ryan Cullen

Website for the Irish comedian and writer. Live since November 2026.

ryancullencomedy.com

Built with

  • Next.js
  • React
  • TypeScript
  • Tailwind CSS
  • WebGL
  • GitHub Actions

More than a brochure

  • A stage entrance of about six seconds: the curtains open, the lights sweep in and his name drops in letter by letter. The curtains are cloth drawn in WebGL, with a CSS version if a device cannot draw them.
  • A gig app at /admin/: he signs in on his phone, picks a venue and several dates, and publishes them to the site.
  • Agents every morning: one reads the venues’ own listings and checks ticket links, and an AI check looks for dates, both behind rules that stop anything being deleted.
  • A dates calendar with a ticket panel, directions and add to calendar. Past dates drop off by themselves.
  • Event details marked up for Google, with Search Console and Bing set up.
The Phil Chapman home page: his name in large type with the EL CHAPO stamp, Phil on stage in the spotlights, and his next confirmed date

Phil Chapman

Website for the stand-up comedian, and the brand for his Just a Thought tour. Live since October 2026.

philchapmancomedy.com

Built with

  • Next.js
  • React
  • TypeScript
  • Tailwind CSS
  • Motion
  • three.js
  • Pages CMS
  • TinaCMS

More than a brochure

  • A stage-lit opening, a poster drawn for every date, and the tour badge in 3D.
  • Automations every night that publish his new dates and videos from the sources that list them first.
  • An AI agent that searches for dates elsewhere each week and holds every find until he approves it.
  • An update desk: he asks for a change in plain English and an AI agent makes it, inside rules it cannot break.
  • Ticket checkout embedded on the tour page, and an invite card a fan can share for any date.
Read the full case study
The NXT-HSE home page: Safer people. Stronger tomorrow. in white and green, with a list of nine services beside it
The NXT-HSE home page on a phone

NXT-HSE

Website for Dean’s health, safety and environmental consultancy. Live since September 2026.

nxt-hse.com

Built with

  • React
  • Tailwind CSS
  • Vite
  • three.js
  • Node.js

More than a brochure

  • A 3D sculpture in the opening, drawn with three.js on wide screens where motion is allowed.
  • Its own booking service: Friday calls and site visits, and call-back requests emailed straight to Dean.
  • 27 guides, each with its own questions and answers marked up for search.
  • A strict security policy: no script from anywhere but the site itself.
  • Checked for accessibility against WCAG 2.2 AA.

Back ends, admin apps and CRMs

The parts most visitors never see: where the owner signs in, where the records are kept, and what does the work in between.

The Metric Hub pipeline board with sample deals in four columns: enquiry, qualified, proposal and won
The Metric Hub pipeline on a phone

Metric Hub CRM

Our own CRM and back office, built so it can serve other firms too.

Client portal sign-in | Shown with sample data.

Built with

  • Node.js
  • Express
  • SQLite
  • Microsoft Graph
  • Companies House API
  • Claude
  • Gemini

More than a brochure

  • Sign-in by a one-time emailed link, with two-factor codes for staff.
  • Contacts, pipeline, invoices and tax deadlines, with an audit trail of every change.
  • Bookings through Microsoft Bookings, each with a prep brief written by AI from Companies House records.
  • Emails dropped or forwarded into the CRM, and documents filed into SharePoint with ISO 19650 names.
  • A client portal with no self sign-up: clients see only what is shared with them. And a Claude connector, so Claude can work the pipeline without deleting anything.
The gig app picking dates: a December calendar with several dates highlighted in yellowThe gig app check screen: each picked date shown as it will look on the website, with a tick box and a tickets button

Gig app

Owner app built for Ryan Cullen: his own gigs, straight onto his website.

ryancullencomedy.com | Shown with test data.

Built with

  • Python
  • SQLite
  • Installable web app
  • GitHub Actions

More than a brochure

  • Add several dates at once, and repeat a night every week.
  • Each date shown exactly as it will look on the site before it goes.
  • Warns when a venue already lists a night, so nothing is added twice.
  • Mark a night sold out, few left, postponed or cancelled.
  • Publishing is checked before it goes live, about three minutes later. Signed-in devices are listed and can be signed out.
The Construction Metric portal overview for a demo project called Riverside Quarter: counts of daily records, media and messages, and the latest daily record
The Construction Metric portal on a phone

Construction Metric portal

The product behind constructionmetric.com: a site’s messages, photos and voice notes become a dated project record.

constructionmetric.com | Shown on the anonymised demo project.

Built with

  • Node.js
  • Express
  • SQLite
  • Claude
  • Gemini
  • OpenAI

More than a brochure

  • A site diary written by AI every night, only from what was reported that day.
  • Photos sorted by themselves into progress, defects, safety and deliveries. Voice notes typed up.
  • Exports to Microsoft Project, CSV and ZIP.
  • Separate client and admin logins, with alerts to phones.
The Concrete Cube Tracker register: a spreadsheet-style grid of cube results with strengths and status colours
The Concrete Cube Tracker on a phone

Concrete Cube Tracker

A free web app for concrete cube results, for suppliers and subcontractors.

Cube Tracker

Built with

  • Node.js
  • Express
  • SQLite
  • pdf.js
  • SheetJS
  • Claude

More than a brochure

  • Four ways in: a spreadsheet, a lab report PDF, a photo of the delivery ticket read by AI, or a form.
  • Anything a machine read waits on a review screen for a person.
  • Results checked against BS EN 206 conformity criteria, with QR labels for the cubes.
  • Accounts without passwords, roles for each person, and every sign-up sent to the CRM.

Our own sites and apps

The sites and tools we run ourselves, most with an app or a service behind them.

The ai-metric.com home page: AI that understands how construction is actually delivered, over a dark navy background
The ai-metric.com home page on a phone

ai-metric.com

This site.

ai-metric.com

Built with

  • Next.js
  • React
  • TypeScript
  • Tailwind CSS
  • MDX
  • three.js

More than a brochure

  • A 3D sphere of platform logos and a live network drawing in the opening.
  • Booking and call-back forms that go straight into our own CRM.
  • Rebuilt every morning, releasing a course one part a day.
  • Checks on every build: brand, links, dashes and prices.
The constructionmetric.com home page: The record writes itself, with a glowing panel on the right
The constructionmetric.com home page on a phone

constructionmetric.com

The site for our site diary product.

constructionmetric.com

Built with

  • Next.js
  • React
  • TypeScript
  • Tailwind CSS
  • Framer Motion
  • GSAP

More than a brochure

  • A drifting particle field in the opening, still for visitors who turn motion down.
  • A glossary of 32 construction terms marked up for search.
  • Prices checked against one source on every build, so no page goes stale.
  • Search engines told about every changed page after each upload.
Weather Metric for London: current conditions, rain in the next hour, sunrise and sunset, and the site’s limits for the next 24 hours
Weather Metric on a phone

Weather Metric

A free construction weather tool, with an iPhone app on the App Store.

weather-metric.com

Built with

  • Node.js
  • Express
  • Apple WeatherKit
  • Windy
  • Capacitor

More than a brochure

  • The forecast checked against a site’s own limits.
  • A 7am brief and limit alerts by phone notification or email.
  • A PDF weather record for the day, with a QR code back to it.
  • The iPhone app, published on the App Store.
The Note Metric home page: Never miss a meeting note again, with the iPhone app beside it
The Note Metric home page on a phone

Note Metric

Construction meeting notes: an iPhone app, a browser app and the service behind them.

note-metric.com

Built with

  • SwiftUI
  • JavaScript
  • Node.js
  • SQLite

More than a brochure

  • Minutes with actions, decisions and risks, each linked to the moment it was said.
  • Live Activity, widgets and Siri on the iPhone.
  • Sign in with Apple, Google or Microsoft.
  • Read-only share links that expire after 7, 30 or 90 days.
The Golf Metric home page: Find your next round, with a course search box over a green course at dusk
The Golf Metric home page on a phone

Golf Metric

Find a golf course near you, scored by the weather for your round.

golf-metric.com

Built with

  • Next.js
  • React
  • Tailwind CSS
  • Express
  • SQLite
  • MapLibre
  • Gemini

More than a brochure

  • Every course scored for the round by the forecast, with a radar map.
  • Accounts with saved courses, a handicap tracker and play together.
  • A portal for coaches and caddies to publish their slots.
  • An assistant that answers questions, falling back to fixed rules if AI is unavailable.
The Report Metric home page: Walk the site. Sign off the report, with report pages fanned out on the right
The Report Metric home page on a phone

Report Metric

Snagging and condition reports drafted from site notes and photos.

report-metric.com

Built with

  • HTML and CSS
  • Node.js
  • Claude

More than a brochure

  • A marketing site with no scripts, no cookies and no forms.
  • Drafts in the firm’s own wording, every statement showing where it came from.
  • Word and PDF reports, and nothing issued until a person signs it off.
  • A Claude connector that can only suggest, never sign off or send.
The Quantum Delay Metric home page: When a project runs late, the programme is only the beginning
The Quantum Delay Metric home page on a phone

Quantum Delay Metric

A free 62-page reference on construction delay and quantum.

quantumdelayanalysis.com

Built with

  • Next.js
  • React
  • TypeScript
  • Tailwind CSS

More than a brochure

  • A public register of every source the pages rely on.
  • A reviewed date and a law-as-at date on every page.
  • An upload that checks the styling arrived, not only the page.

Part 5 | The tools

What do the names mean?

Mainstream tools that any web developer will know.

The tools named on the cards, in plain words.

ToolWhat it does
Next.js and ReactThe framework most of these sites are built on. Pages are made in advance, so they load fast and need no server of their own.
TypeScriptJavaScript with checks, so many mistakes are caught before anything goes live.
Tailwind CSSThe styling: colours, spacing and type set once and used everywhere.
three.js and WebGL3D drawn by the visitor’s own device, for curtains, sculptures and badges.
Motion, Framer Motion and GSAPAnimation tools for movement on the page.
Node.js and ExpressThe server side of an app: sign-in, saving, sending email.
SQLiteA small, fast database that lives with the app.
GitHub ActionsJobs that run on a timetable: building and uploading the site, and running the agents.
Claude, Gemini and OpenAIAI models from Anthropic, Google and OpenAI, used to read, check and draft, with a person deciding.
SwiftUI and CapacitorHow the iPhone apps are made: SwiftUI for a native app, Capacitor to put a web app on the App Store.
Pages CMS and TinaCMSEditors that let a client change words and dates without touching code.
Claude connectorA secure link that lets Claude work with an app’s data, with only the permissions it is given.

What do people ask before buying a website?

How much does an animated website cost in the UK?

With AI Metric, £1,500 for an animated website designed for you, or £2,000 for a bespoke one with a signature 3D effect. Extras are priced on this page: an owner app is £750 to £1,000, agents that keep the site up to date are £500 to £750 to set up, and hosting is £100 a year. Back ends, CRMs and apps are quoted after a call.

Will animation make my website slow?

It should not. The words and pictures load first and work without any script. 3D and video effects only load when they are about to come into view, and stop when they leave it. On this page, the 3D library is not downloaded until a 3D effect is near.

What is three.js?

A widely used, open source JavaScript library for drawing 3D in a web browser with WebGL, the graphics part of every modern browser. It draws the glass, particles, photos and tour on this page on the visitor’s own device, with no plug-in.

Will my site work with Google and AI search?

Every site we build is set up with Google Search Console and Bing Webmaster Tools, keeps its words as real text rather than inside images or animation, and carries structured data for your services, events or dates, so search engines and AI assistants can read it.

Can you add a booking system, CRM or client portal?

Yes. Booking forms, admin screens, a CRM, a client portal, an iPhone app and AI features are all on the list on this page. They vary more than a website, so they are quoted after a 30 minute call.

Do you only build for construction firms?

No. Most of our work is AI for UK construction firms, and that stays our main work. The websites use the same skills, so we build them for people who want more than a template: so far two comedians and a health and safety consultancy, as well as our own sites.

What does animated mean here?

Movement built in code for your site: an opening scene, stage lights, 3D or effects as you scroll. The motion pack on this page shows 32 kinds. On your site, anyone who has asked their device for less motion gets a calmer version that still shows everything. On this page the demos play for everyone, because they are the point of the page, and the pause button stops them all.

Can you use video or 3D models made with AI?

Yes. Footage and 3D models made with AI video and 3D tools, or filmed and scanned, go straight into players like the scroll film and the spatial tour above.

Can I update the site myself?

Yes. An owner app or an editor lets you change your own dates, listings or words, and both are on the list of extras. Or send the change to Chris.

Who holds the domain and email?

You do. They stay in your own account, and we host the site and keep it running.

Tell us what you want your site to do

Thirty minutes. Bring a site you like and a list of what you need, and you get a fixed price from this page.